讲座系列：数字经济与数字贸易理论与实践系列讲座第2场（学科发展系列讲座总期第68场）
讲座人：Xiaodan Pan（加拿大康考迪亚大学）
时间：2024年10月31日（周四）15:30-17:00
地点：博学楼506
主持人：杨杭军（对外经济贸易大学国际经济贸易学院副院长、教授）
讲座题目：Exploring the Impacts of Ecommerce Activities on the Spatial Resilience of Warehouse Clubs: The Role of Retail Agglomeration
讲座摘要：As ecommerce becomes more prevalent, traditional brick-and-mortar retailers such as warehouse clubs （WCs） face the challenging task of maintaining and growing their customer base. This study aims to unravel the combined impact of retail agglomeration and ecommerce activities on consumer foot traffic （also referred to as “footprint”） at WC stores, placing an emphasis on the locational strategies adopted by WCs in this evolving retail landscape. Mobile-based customer foot traffic data for Costco, a major U.S. WC chain, is sourced for our analysis. We use Principal Component Analysis （PCA） to identify dimensions of general merchandise （GM） and narrow-range merchandise （NM） retail agglomeration. Two-stage least squares （2SLS） regressions are used to explore how the intensity of ecommerce activities and WC locational choices within retail agglomerations impact WC foot traffic.
Our analysis highlights a notable decline in WC store visits attributable to both GM and NM ecommerce activities, with GM ecommerce presenting a more significant competitive challenge to WCs. Regarding retail agglomerations, proximity to GM clusters that include a diverse range of supercenters, department stores, and club stores is associated with an increase in WC customer visits within their vicinity. In contrast, the influence of NM agglomerations is mixed; clusters adjacent to grocery stores lead to higher WC customer traffic compared to those focused on other specialized stores. These findings underscore the strategic importance of location in mitigating the adverse effects of ecommerce competition. Additionally, our study uncovers intricate dynamics between GM and NM retail clusters and ecommerce activities, demonstrating varied impacts on WC customer footprint. Our findings underscore the need for retailers to adeptly navigate the evolving retail landscape, including the confluence between physical and digital retail environments, to secure future success. In particular, our results emphasize the benefits of locating stores within mixed retail agglomerations and underline the need to consider the broader retail landscape in location decisions.
主讲人简介：
Dr. Xiaodan Pan, an academic scholar and industry veteran, joined John Molson School of Business at Concordia University in 2018. She holds master's degrees from MIT and Queen's University and a PhD in Supply Chain Management from the University of Maryland. Dr. Pan's research focuses on leveraging business analytics to improve societal well-being, with a particular emphasis on enhancing operations of businesses in the retail and service sectors. Her work has been published in leading logistics and supply chain management journals, including Production and Operations Management, Journal of Operations Management, and Journal of Business Logistics.
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