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12月23日，缪伟（伦敦大学学院管理学院）

发布时间：2020-12-23   发布人：zs   点击数：3922

12月23日，缪伟（伦敦大学学院管理学院）

报告人：缪伟，伦敦大学学院（UCL）管理学院

时间：2020年12月23日（周三）下午17:00-18:30

地点：线上腾讯会议（会议号：140 118 165，密码 1223）

主持人：王韡

报告题目：Flat-Rate Pricing, Incentive Compatibility, and Efficiency in the Taxi Market

摘要：The inherent information asymmetry between economic agents often triggers a conflict between incentive compatibility and market efficiency. In this paper, we study how flat-rate pricing helps align driver incentives and improve efficiency in the taxi market. We take advantage of a policy change in which a taxi company in Singapore added an origin-destination-based flat-fare option to its existing metered fare option to examine the effect of flat-rate pricing. We find that flat-rate pricing significantly improves driving efficiency in terms of both driving distance and trip duration. The efficiency gain is immediate and happens on a driver’s first flat-rate trip on an origin-destination pair. A series of heterogeneity analyses indicate that the efficiency gain predominantly arises from an honesty-inducing, incentive-aligning effect that eliminates drivers’ intentional detouring, with little driver learning present. We also find that affected taxi drivers, although they stop taking passengers on detours, still manage to make higher shift earnings by logging in more trips without increasing the extensive margin of labor supply. This implies that flat-rate pricing can be a win-win pricing scheme for both riders and drivers and increase total welfare.

报告人简介：Wei Miao is an Assistant Professor of Marketing at the UCL School of Management since 2020. He holds a PhD in Marketing from the National University of Singapore and a BA in Economics from Fudan University.

报告人主页：http://weichen-econ.com

http://www.mgmt.ucl.ac.uk/people/miaowei