Zhu,Mingxia
Professor of University of International Business and Economics (UIBE), Dean of School of Business Management, Beijing Open University, Director of International Development, Director of Luxury Goods Management.
Work Address
Mail Box119，10 Hui Xin Dong Jie, Chaoyang District
School of International Trade and Economics (SITE)
University of International Business and Economics (UIBE)
Chao Yang District，Beijing, 100029，China
Tel: ++86 10 6449 3289
CAREER HIGHLIGHTS
Numerous High Quality Publications
· Published 27 papers in numerous key International journals: Harvard Business Review, Journal of Small Business Management, Journal of International Business Review, etc. Chinese key journals as well.
· Published 20 books; books received positive journalistic reviews
Leadership in the Academy
· Editor, Journal of Chinese Economic and Foreign Trade Studies, Emerald, UK. ISSN: 1754-4408
· Served in China Franchising and Chain Association
· Chaired or co-chaired several international conferences
International Teaching Experiences
· Taught in prestigious academic institutions in America, Europe and Asia
· Obtained various teaching and research distinctions, awards & grants
· Voted “best professor” by several classes through the years
Administration
· Started and successfully led two academic centers of excellence: Center of luxury goods management and Franchising research center
· Director of International Development
EDUCATION
DBA., Newcastle Business School, University of Northumbria, UK, 2008
M.A., Economics, University of International Business and Economics, 1988
B.Sc., Business English, University of International Business and Economics 1979
ACADEMIC TEACHING & RESEARCH EXPERIENCE (China)
University of International Business and Economics (UIBE)
UIBE is one of top 100 universities in China. Our school of International Trade and Economics is ranked #1 College in China
Director of Franchising Center, 2000-Present; Director of Luxury Goods Mangement Center, 2005-Present;
Previous Appointments
Professor of Marketing, Franchising 1997- Present
Led study tours to: Italy, Germany, France, UK, Japan and USA
Visiting Scholar
Brenau University,USA
College of Business and communication, (2011)
University of Technology Sydney, Australia (1997)
University of South Carolina, USA (1991)
Seton Hall University, USA (1985)
UNIVERSITY ADMINISTRATION EXPERIENCE
Director, Luxury Goods Management Center, 2005 - Present (UIBE)
Director, Franchising Research Center, 1998 – Present
Director of International Development
· Established two international centers of excellence at UIBE that engage in exchange agreements, study abroad, international conferences, faculty led seminars, visiting scholars and student outreach multiple units of the College
VISITING LECTURSHIPS
USA: Brenau University (MBA), University of Technology, Sydney (MBA)
SKILLS AND ABILITIES
· Publish with multidisciplinary colleagues in various prestigious outlets around the world
· Raise money for international events, conferences and activities
· Create international partnerships with overseas educational institutions (e.g., Australia, Italy, France, Germany and USA)
· Enhance the curriculum through internationalization initiatives for students and faculty
· Develop and lead Academic Centers of Excellence (Research Centers, Global Consulting Program)
· Organize international conferences/workshops and conduct global educational programs
· Teach a broad range of courses in How to do Business in China, International Business, Marketing & Management
· Develop new graduate and undergraduate majors, courses and seminars
· Integrate blended learning and Internet-based technologies, applications and experiential learning
· Direct student research, honors theses, independent study, and graduate student projects
RESEARCH INTERESTS
· Topics: How to do Business in China, Cases of International Corporations Marketing Strategies in China, Chinese Business Culture and Consumer Behavior, Luxury Goods Marketing in China , Global Franchising,
· Markets: Emerging Markets
· Industries: Franchised Service Industries, Retailing, Restaurants, Hotels, Hospitality, Professional Business Services, Education
Book and Textbooks
1. Luxury goods management UIBE Press 2012
2. Cases of Franchising Renmin Univeristy Press 2012
3. Introduction of Luxury Goods Management UIBE Press 2009
4. Global marketing UIBE Press
5. “Franchising in China” Gong Ye Ji Xie Press 2004
6. “ Franchising strategies” Jing Ji Ke Xue press 2003
7. “ Restaurant Franchising ” Jing Ji Ke Xue press 2003
8. “Retailing Franchising” Jing Ji Ke Xue press 2003
9. “Franchisor Strategies” Jing Ji Ke Xue press 2002
10. “Franchisee Strategies” Jing Ji Ke Xue press 2002
11. “Cases of Franchising” Jing Ji Ke Xue press 2002
12. “Franchising” University of International Business and Economics Press 2001
13. “International Marketing” University of International Business and Economics Press 1999
14. “Competitive Marketing Strategy” University of International Business and Economics Press 2001
15. “Internet Marketing” University of International Business and Economics Press 2002
16. “Market Condition Analysis and forecasting” University of People’s University Press 1999
17. “International Franchising in China” Ji Jie Gong Ye Press 2005
18. “Franchising guard line in China” University of International Business and Economics Press. 2005
19. “E-trading” Qinghua University Press. 2006
20. “International Marketing” Second edition .University of International Business and Economics Press.2007
21. “Franchising” Second ed .University of International Business and Economics Press.2007
Emerging consumer perspectives on American franchising offerings: Varity seeking behavior in China Journal of Small Business Management 50 (4) 2012 SSCI
2) Market entry mode changes of small and medium-sizes firms in a potential host market of high-end consumer goods Journal of Marketing issue 1 , 2012
3) Brand era in China “Retail World” Vol 9, 2011
4) Remodel on luxury goods management “economic issue” Vol 7, 2012
5) Business cycles and international economic coordination Journal of International Trade ,Volume 12, 1998 SCI in China
6) The international marketing strategies for product processing overseas Journal of International Trade , Volume 4, 1999
7) Advanced marketing concept is necessary for enhance competition Journal of International Trade ,Volume 12, 2001
8) Marketing strategies for international franchising management Journal of International Trade , Volume 4, 2001
9）Issues of e-marketing in China Journal of China Telecommunication, Volume 3, 2001
10）Payment Method of internet marketing Journal of China Telecommunication, Volume 6, 2001
11）Study on new marketing concept Journal of Information for China Financial and Economics ,Volume 8, 2002
12）Marketing strategies for Chinese franchising firms Journal of Marketing Guide ,Volume 8, 2002
13）Management strategies for Chinese Chain firms Journal of International Business, Volume 12, 2002
14）Custom satisfaction----demand oriented marketing concept Daily of International Trade Information , Dec 9, 2002
15）Supply chain management is the main condition for franchising Journal of Logistic World, Volume 10, 2003年
16）Analysis on the theory and policies of peasants’ income Journal of Agriculture Modernizations, Volume 24, issue 2, 2003
17）Managing concept is the key point for enterprise development Journal of China Finacial and economics, volume 10, 2003
18）Chinese custom relation management Journal of Marketing Guide , volume 1 , 2004
19）International conference paper: Overview of International Franchising modes of entry into China The 8th International Business Conference: Managing Business in a Volatile Environment, Mexico, Jan 2004
20）Life cycles of Chinese restaurant franchising Journal of Franchising and Chain, volume11, 2004
21) Supply chain management of restaurant franchising firms restaurant franchising Journal of Franchising and Chain, volume10, 2004
22）International conference paper : “The Impact of Sino-Western Cultural Differences on IT Products Consumption”. Monaco , June 2005
23) Franchising issues confronting the Chinese firms Harvard Business Review China, volume 12, 2005
24) Suggestions for the Chinese franchising firms Journal of Franchising and Chain, volume 1, 2005
25) Sino-America consumers’ different behavior for Hi-tech products Journal of China Technology Development, Volume 4, 2005,UK
26)Analysis of Chinese communication market structure. Financial Study 2006,Vol 9
27) Study on the Key Factors Influencing International Franchisors’ Choice of Entry Modes into China “Journal of Business Frontier” 2010 Vol 4 issue 4
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Conference Presentations |
1）International franchising performance in China Shanghai Conference；2005
2) The Development of franchising in China. The 20th Annual International Society of Franchising Conference；Jan,2006 USA
3）The Evolution of Franchising in China: Prospects and Caveats . The 8th International Business Conference: Managing Business in a Volatile Environment conference in Japan. Feb, 2006.Japan
4）Luxury Goods Consumer Behavior in China . Jan 2007, Soul, Korea
5) DBA dissertation “Examining the key factors influencing international franchisor’s entry mode choice in China” April, 2008 |