School of International Trade and Economics - University of International Business and Economics

Department of International Business and Cooperation

Leng, Bojun

            Tel: 010-64493825
Fax: 010-64493042
E-mail:
lengbojun@yahoo.com.cn
 
 
 
 
Positions:
— Professor, School of International Trade and Economics, UIBE
— Associate Dean, School of International Trade and Economics, UIBE
— Vice-Chairman, Academic Committee of School of International Trade and Economics, UIBE
— Research Fellow, Research Center for China-EU Economic Cooperation
— Executive Director, International Business Research Center, UIBE
— Deputy Secretary-General, Chinese Society of International Trade
— Contributing Expert, Overseas Business Service Center
— Certified Training Expert, China General Chamber of Commerce
— Guest Professor, Beijing Normal University, Zhuhai Franchise Management School
— Member of the Validation Committee of Fiata, China International Freight Forwarders Association
 
Research Interests:
— International Trade Practice
— International Trade Practices
— International Trade Risk Management
— Franchising
 
Courses:
— International Trade Practice
— International Trade Practices and Rules
— International Commercial Law
— International Business Etiquette and Negotiation
 
Education:
         Ph.D., International Economic Department, Nankai University, 1989
 
Experience:
          — Lecturer, China Resources (Holdings) Co., Ltd., Hong Kong, 1993
          — Visiting Scholar, Manchester Business School, the UK, 1997
          — First Secretary, The Economic and Commercial Counselor’s Office of the Embassy of the People’s Republic of China in the Kingdom of Denmark, 2000-2003
          — Gave lectures, studied and attended international academic conferences in the USA, Australia, Italia, Poland, Sweden, Spain, Finland, Japan, Russia, France, Germany, Indonesia, Vietnam, Greece, etc. in recent years
          — Advanced International Business Trainer in many government agencies, transnational corporations, banks and large enterprises
 
Awards and Academic Honors:
          — 2004, International Trade Practice, National Level Excellent Course
          — 2004, International Trade Practice Course and Teaching Practice, the First Prize of Award for Outstanding Higher Education Teaching Achievements
          — 2005, International Trade Practice Course and Teaching Practice, the Second Prize of Award for National Level Higher Education Teaching Achievements
          — 2007, International Trade Practice, Winning Prize of Evaluation of Computer Courseware among Colleges and Universities Nationwide
          — 2007, International Trade Practice Teaching Team (the leader), Beijing Excellent Teaching Team
          — 2008, International Trade Practice (Editor), Beijing Outstanding Teaching Materials of Higher Education 2008
          — 2008, Exploration and practice of the model of guidance for financial undergraduate thesis writing in English, the First Prize of Excellent Teaching Achievements, UIBE
 
Publications:
Academic Books and Textbooks
1.      International Trade Practice, Editor, China Renmin University Press, 2008
2.      International Trade Terms, Editor and author, Capital University of Economics and Business Press, 2008
3.      International Technical Trade, Editor and author, Higher Education Press, 2006
4.      International Trade Practice, Editor and author, UIBE Press, 2005
5.      International Trade Theory and Practice, Editor, China Financial and Economic Publishing House, 2000
6.      Bridge leading to the Danish Trade, Economic Science Press, 2001
7.      Basic Theories and Practices about International Freight Forwarding Agent (editor of the international trade practice chapter), China Commerce and Trade Press, 2007
8.      Foreign Trade Practices of Township Enterprises, Editor and author, China Science and Technology Press, 1996
9.      Franchising Operations Manual, Xinhua Publishing House, 2000.10
 
Academic Papers
1.                   Economic Analysis and Countermeasures of International Green Barriers, Journal of Henan University (Social Science), No.4 2005
2.                   Use Collection Cautiously on Exports of Goods, China Customs, No.6 2006
3.                   Watch Out For the Risk of ‘Soft Terms’ of Letters of Credit, China Customs, No.11 2006
4.                   Applications of External Financing Source in the area of Procurement and the Countermeasures of Chinese Enterprises, Journal of International Business, No.2 2005
5.                   Legal and Economic Analysis of the Microsoft Monopoly Case, Practice In Foreign Economic Relations and Trade, No.9 2005
6.                   How to Deal With the Letter of Credit Discrepancies, China Customs Monthly, No.1 2006
7.                   Status and Role of Coal Liquefaction in China’s energy strategy, Energy of China, No.3 2006
8.                   Influences of the government’s new policies on China’s import car market after entering WTO, WTO Focus, No.11 2005
9.                   International Trade Practice Course and Teaching Practice (Teaching achievement report), Journal of Higher Education Teaching and Research, No.1 2005
10.               Clever Responses to the Credit Crisis, China Customs, No.10 2006
11.               Exploration and practice of the model of guidance for undergraduate thesis writing in English, (Teaching achievement report), Journal of Higher Education Teaching and Research, No.1 2006
12.               Dispute on the Application of Safeguard Measures among RTA Members and Its Enlightenment to China, Journal of International Trade, No.11 2006
13.               E-Commerce to Open the International Market, China Customs, No.1-2, 2007
14.               Export Strategic Alliance, China Customs, No.6 2007
15.               Development of International Franchising and Its Enlightenment to China, International Business, No.2 2008
 
16.               Economic Concessions Series (1-15), International Trade News, Jan.-Apr., 1999